Arbor Spirit Tree Care - Ads Account Management
Client: Arbor Spirit Tree Care (Tree Care and Trimming)
Overview: Designed and managed a highly effective Google Ads campaign to boost brand awareness, attract targeted leads, and increase service bookings
Campaign Setup:
-> Conducted in-depth keyword research to uncover high-intent queries.
-> Organized ad groups by service types (e.g., Stump Removal, Tree Cutting, Tree Care, Arborist Near Me etc) for improved ad relevance and
Targeting.
-> Applied negative keywords to eliminate searches unrelated to Tree Care & Trimming services, ensuring efficient ad spend.
-> Created persuasive, eco-focused ad copies that highlighted sustainability benefits and unique selling propositions.
-> Adjusted bids for high-performing demographics, locations, and peak seasons to maximize ROI.
-> Leveraged ad extensions like Callouts, Sitelinks, and Promotions to enhance ad visibility and drive more clicks.
-> Implemented precise conversion tracking to measure calls, quote requests, and completed bookings effectively.
Results:
-> Increased lead generation by 60%, driving a notable rise in new jobs.
-> Lowered cost per lead (CPL) by 35% through targeted optimization and bid strategy.
-> Achieved a 30% boost in ad engagement rates (CTR) by testing and refining ad creatives.
-> Delivered a return on ad spend (ROAS) of 5:1, supporting sustainable business growth