Every new Haniforix client gets the same first deliverable: a 90-day marketing plan before a single ad goes live. Here's the structure we use, and why it works.
Days 1–15: Audit & Research
We audit the website, existing channels, competitors, and audience data. No campaign launches until we understand where the business actually stands.
Days 16–30: Strategy & Setup
We define the channel mix, budget allocation, tracking setup (GA4, conversion pixels, call tracking), and creative direction. This is also when we set realistic KPI targets — not vanity metrics.
Days 31–60: Launch & Learn
Campaigns go live in a controlled, phased rollout. We run structured tests on audiences, creatives, and offers rather than launching everything at once and hoping something sticks.
Days 61–90: Optimise & Scale
By day 60 we have enough data to know what's working. The final 30 days are about cutting underperformers and scaling budget into winners — with weekly reporting throughout.
Why it works: clients know exactly what to expect at every stage, and we're never guessing what "good" looks like because targets were set on day 1.
